COM 486 Week 4 Individual Assignment Movie Promotion and Advertising (UOP)
This Tutorial was purchased 10 times & rated A+ by student like you.
This Tutorial contains following Attachments
- COM 486 Week 4 Individual Assignment Movie Promotion and Advertising.doc
You work for a large movie studio and your job is to promote and advertise a new movie.
Choose the type of movie and the target audience the studio hopes to attract.
Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following:
How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media.
What factors might influence your message’s effect, such as differentiating your movie from other movies and other forms of entertainment? What type(s) of advertising appeals will you use? What will be your message strategies and executional framework? What are three or four strategies you may consider to differentiate your movie from others so it will be a movie everyone wants to see? Include the following in your paper:
Genre, movie title, short premise, and any notable actors
The promotional and advertising message you wish to communicate
The technology you will use to employ this message
Integrated marketing materials Format your paper consistent with APA guidelines.
Write a reviewOrder Id
Order Id will be kept Confidential
Rating: A B C D F
Enter the code in the box below:
Resource: BadermanIsland Virtual Organization Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for yo..
You work for a large movie studio and your job is to promote and advertise a new movie. Choose the type of movie and the target audience the studio hopes to attract. Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marke..
Choose either the catering, conference, or hotel businesses on Baderman Island. Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Mess..
Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communi..
COM 486 Week 1 Individual Assignment IMC and CMM Basics COM 486 Week 2 Assignment Message Map Presentation COM 486 Week 3 Assignment Marketing Communications Plan COM 486 Week 4 Individual Assignment Movie Promotion and Advertis..